傳播文字工作者的想像力指標、根源與培養

Imagination is the mental capacity for experiencing, constructing, or manipulating mental imagery, and can be considered the basis for recognizing upcoming ideas that could potentially produce innovative thoughts to confront uncertainty. However, extent researches that focus on the assessment of imaginative capacity are sparse. The purpose of this research was to explore the indicators, roots, and cultivation of the imaginative capacities of professional writers in the communication industry. For this purpose, the researcher studied 18 renowned professional writers (i.e., 6 technology writers, 6 journalists, and 6 copywriters) in Taiwan by conducting in-depth interviews. Followed the methodology of social constructionism, the research was designed to incept a detailed exploration of the imagination of professional writers through semistructured in-depth interviews. After 18 semistructured in-depth interviews, the researcher utilized 3 rounds of focus groups interviews to collect feedback from volunteer educational experts and senior managers to examine and confirm the research results from these semistructured in-depth interviews. New data has been obtained to enrich the implication of this research.